Marketing is arguably the backbone of any business. Having revolutionized in the past few decades tremendously we have witnessed an evolution from traditional ads such as the ones in newspapers or billboards to ads on television, streaming services as well as the famously growing social media ads.
What marketing simply entails is all the promotional strategies for a product or service, a business may use to attract potential customers. Various forms and types of these strategies have been applied over time, which are better categorized into larger labels per sheet.
Perhaps the original type of marketing consists of all those promotions that are offline for example newspaper ads, commercials or billboards. Traditional marketing has existed even before the internet. Although the introduction of the internet has been a game changer, this form of marketing remains very much still a major player in the marketing world as businesses still spend a sizeable amount of resources on traditional marketing such as sponsorship opportunities, commercials as well as billboards.
Outbound marketing makes for any promotional initiatives where the business reaches out to consumers who weren’t actively looking to purchase anything. Its main purpose is to raise awareness of the service or product in question. These initiatives include cold calling, emails, and even billboards.
The other side of outbound marketing is focused on servicing customers with valuable and tailored content. The focus remains on quality and personalization to create engagement. One example of inbound marketing would be chat features.
This kind of marketing encompasses all content-based marketing strategies including blog posts, eBooks, and even webinars. Most marketing strategies include content marketing as it helps raise brand awareness, create leads, and make sales. More significantly content marketing makes for a necessary element in developing long-term marketing strategies.
As self-explanatory as the name is, email marketing is one of the oldest strategies of online marketing. It is used by the majority if not all businesses to advertise, promote or simply communicate content. Mailing lists of clients is one of the major focuses of any marketing domain in a business. As a traditional online communication medium, it reaches an audience not fervent with social media or other platforms.
SOCIAL MEDIA MARKETING
A comparatively new form of marketing yet has been a game changer. Social media platforms such as Facebook, LinkedIn, Instagram, and even Tiktok are used by many businesses as an effective tools to promote services and products. Social media marketing is the easiest way to reach a larger audience in a small amount of time, on a smaller budget which is one of the reasons for its ever-growing popularity.
Influencer marketing refers to the kind of marketing where an influential individual is made to endorse a brand, product, or service. It is a way for businesses to reach an audience with an added element of extended trust. The key is to find the right kind of influencer to complement a business’ brand image.
Partner marketing is often times also referred to as co-marketing. This type consists of two or more brands partnering up together to campaign for shared interests. Partner marketing is usually done between brands that complement each other’s image or what service or product is being put out there. It helps both or all sides to reach each other’s market with an endorsement.
Sharing testimonials or case studies on public platforms are an example of relationship marketing. It aims to build brand loyalty in the long run and helps retain customers. The idea is to build a more personal and meaningful relationship with the customers.
A marketing strategy by having consumers contribute to the promotions by creating marketing materials endorsing the service or product. Not only is user-generated marketing cost friendly but it also helps customers connect to the brand from a relatability point of view. Where customers may not always trust individual or conventional marketing strategies, it proves easier to trust someone from the same standing.
Similar to traditional marketing the aim is to promote a product or service by reaching a larger audience. This however is done through online channels such as emails, social media, or SEO. Digital marketing has grown rapidly since the introduction of the internet and today all types of businesses everywhere use it in accordance to their brand agendas and image.
Marketing is realized as a significant element of any business and its success. Today, businesses experiment and delve into varying marketing strategies to reach an optimal level of audience. There’s no right or wrong way to use these strategies, as long as the desired results are achieved. The best way to create a successful marketing campaign is to mix and match different strategies that are best suited to your needs. It’s all about how you want to use them, and how they work for you.
Every brand has its own story to tell and the best marketing makes sure it reaches a greater audience. As a brand, it’s our responsibility to share that story with the world.
Mad House wants to empower you to find your voice, share your ideas, and engage with the community. Reach out to us to help us tell your story!